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Marketing research Built our system of marketing services provides convenient for the customer service regime and the establishment of individually-built product (service), aimed at addressing problems facing the customer! We provide the following services: Reviews markets Analysis of markets Forecast industry development Competitive analysis SWOT-analysis Benchmarking Assessing investment Financial analysis Focus group Checker Marketing research Marketing research - is focused collection, processing and analyzing data on external media company aimed at providing information management company. The main purpose of market research is to obtain the necessary information on major trends in markets and industries, customers, suppliers, competitors for sound and effective management decisions. The results of market research designed to address the management challenges companies b2c sectors and b2b, belonging to various sectors of the economy.


Marketing research
Built our system of marketing services provides convenient for the customer service regime and the establishment of individually-built product (service), aimed at addressing problems facing the customer!

  We provide the following services:
Reviews markets
Analysis of markets
Forecast industry development
Competitive analysis
SWOT-analysis
Benchmarking
Assessing investment
Financial analysis
Focus group
Checker
 
Marketing research
 
                 Marketing research - is focused collection, processing and analyzing data on external media company aimed at providing information management company.
The main purpose of market research is to obtain the necessary information on major trends in markets and industries, customers, suppliers, competitors for sound and effective management decisions.
The results of market research designed to address the management challenges companies b2c sectors and b2b, belonging to various sectors of the economy. The study may be limited by market research separate city, region, and can describe the situation in the markets of the Federal District and the Russian Federation as a whole.
 
The reasons for conducting marketing research
- Need to tap new markets
- The need for expansion, diversification of the company
- Search for partners, suppliers, investors
- The need to collect information for the investment project, a business plan, a strategy the company
  
Approximate structure of a report on marketing research
1. A summary of the study
1.1. Used Methods
1.2. Key findings
2. Major market trends
2.1. Volume and market dynamics
2.2. The nature and level of demand
2.3. Evaluation of the major factors affecting market development
3. The competitive environment
3.1. The main market players
3.2. Description of the competitive position of companies
4. Main consumers
4.1. Description of the level of development of industries that are major consumers of research products
4.2. Description of clients
5. Vendors
5.1. Description of the major suppliers of products
5.2. The nature of the influence of suppliers in the company
 
  Marketing Audit
 
In the process of providing this service, we will examine the current state of marketing your company and assess its effectiveness. As a result of such a diagnosis you will receive:

     * Assess the effectiveness of your marketing services, its marketing activities and the validity of the cost of marketing
     * A description of strengths and weaknesses of the system of marketing your company
     * Specific recommendations for improving its marketing activities

In the process of providing services, we are implementing:
1. Diagnosis of marketing
In its course, we will explore:

     * The composition and structure of the marketing department,
     * Its position in the organizational structure of enterprises and cooperation with related departments and services,
     * Scope and content of the functions performed by service
     * Methods and technologies of the service (as performed analytical marketing, promotion, sales support and other functions)
     * Planning and control the marketing work for your business
     * A system of incentive marketing

and give a detailed assessment of the effectiveness of its marketing and promotion of each of these areas.
2. Analysis of marketing activities carried out by
In its course, we will:

     * A detailed look at all the marketing activities carried out by your company - their shape, size, content, frequency, cost, complexity
     * Explore methods and indicators for assessing the effectiveness of your marketing actions
     * Check the correctness of the proposed methods for assessing the adequacy of the activities and objectives of the company and its target audience

As a result of this analysis, you can be concluded as the implementation of marketing activities in your company and look for improvement.
Using a comprehensive look at the system of marketing your company on the marketing audit will be able to improve the results of its marketing activities, strengthen its competitive position and increase the overall effectiveness of their work.
Add the marketing audit, you can follow our services:

     * Assessment of the quality of service your customers
     * Audit of marketing

For more details and to enter into a contract you can contact our consultant



Опубликовано: 04.01.2009
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